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Marking the launch of a captivating new book Pokécology: An Illustrated Guide to Pokémon Ecology, an exciting collaboration is underway. The Pokémon Company and London's Natural History Museum will launch a temporary store featuring special items. Enthusiasts can look forward to offerings including stationery, plushes, and artwork all inspired by the institution's theme. For collectors, though, is a specially made Pikachu card, offered as a gift with purchase at the pop-up. This shop is scheduled both the physical location and online from January 26 to April 19.

The Book That Inspires the Collaboration

Pokécology: An Illustrated Guide to Pokémon Ecology is a much-awaited tome packed with beautiful illustrations depicting creatures in their natural habitats. The concept is the kind of research a Pokémon Professor might publish once trainers provide field notes, alternatively what Charles Darwin could have sketched if the Galapagos were populated by Pidgeys rather than birds. Part of the charm lies in the book's serious treatment, presenting Pokémon as worthy of scientific study. Writer Yoshinari Yonehara and artist Chihiro Kinoshita both hold PhDs in animal behavior and ecology.

Why This Promo Card Different

The company regularly for The Pokémon Company special edition cards for major tournaments and crossover partnerships. A lot such promotional cards often feature the famous electric rodent that acts as the series face. The factor setting this latest museum card is its unusually large size. While precise specs have not been immediately shared, availability will certainly be strictly limited, with customers limited to only a single card per purchase.

Curbing Reseller Activity

According to a company announcement, some of the pop-up items may also be available outside the museum walls. However, broader availability will only be specific stores in the UK. Importantly, fans cannot purchase the card via the online Pokémon Center. While speculator demand is inevitable, it appears they're going to have a difficult time stockpiling large numbers on this occasion. For those feeling left out, there is an alternative like fossil-themed display coming to Chicago in the coming months.

"All profits from purchases from the museum store and from its online store, including these items, support the Natural History Museum’s charitable mission. This includes the research of 400 scientists who are scientific inquiry and finding solutions to the planetary emergency," the statement says.